I love the variety in my work. I’m energised by the fact that every day is different; working on diverse projects, for different clients, with distinct objectives, creatively employing a range of media to put a message across effectively, is the privilege of the creative designer. And, of course, the industry itself is in a constant state of change so keeping up with new trends and technologies, different types of media and emerging creative themes satisfies my passion for learning new things.
It’s true that pictures speak a thousand words. There’s real magic in being able to bring clients’ thoughts and ideas to life and I get such a buzz each time someone tells me I’ve connected with their message and visualised it in a positive and useful way. It’s not just about the visuals either: creative thinking plays such a big part in problem solving. Really understanding and unearthing the objectives of a single piece or programme of communication is the ultimate challenge – and so rewarding – for everyone, when you get it right.
Creativity and adventure play out in all aspects of my life. I love going to new places, travelling and losing myself in music. A proud northerner, I also love living in and exploring London. There’s yin and yang in the fact that I’m an ardent runner but also enjoy settling down with a large mug of tea too!
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