How do you inspire a Finance function to become World Class?

Transformation of Global Finance Function, British American Tobacco

Targit Case Study Challenge Image - BAT World Class Finance

THE CHALLENGE

To transform Finance into a World Class function - that effectively partners with the business and provides commercial leadership - through a refreshed operating model, new ways of working with standardised processes and a clear career path to attract and retain talent.

THE APPROACH

To build a compelling engagement strategy that delivered regular updates on the change programme
To create a vibrant brand identity that would foster a sense of community for the function
To bring the change story to life with simple narrative, endorsed and reinforced by the Finance Leadership Team
To give the top Finance Leaders the opportunity to input to - and challenge - the strategy, meaning they had 'skin in the game'
To introduce a fresh approach to Finance Careers, providing employees with new tools to help them navigate their path through a changing function

THE OUTCOMES

Landed a compelling future vision and operating model for the function, validated by the top 120 Finance leaders.

Targit Case Study Icon - BAT WCF Change Champions

Executed a change communications campaign to over 5,000 Finance employees globally.

Targit Case Study Icon - BAT WCF Careers Approach

Launched the new careers approach through a global webcast reaching 140 markets, with 100% satisfaction score.

COMMS SHOWCASE

TargitTargit Case Study Image - WCF Vision Animation

"What I like about working with [the Targit team] is that they're not afraid to challenge and ask questions to make sure we're doing the right things."